Global Marketing :: essays papers

Global merchandiseInternet Paper The net incomes first role is the delivery and collection of timely nurture about products and services. We will have a look at the realistic role that the internet might influence in assisting plastereds to reach their international marketing objectives. There ar dickens types of impediments to the internets adoption and growth in international marketing structural and functional. Structural offsprings are credibly to have greater wedge on consumer internet marketing than on business-to-business marketing. Functional issues are likely to have a greater influence on consumer marketing because businesses are easier to identify, segment, and reach. Functional issues A distinction can be made in the use of the internet a peaceable use and an active use. The passive mode is used when the company recognizes the importance of having a presence on the web. The company will offer products, services, contact opportunity and other informati on that can be used by the consumer. Much more Gordian is the active use of the internet. It demands the identification of its appropriate role in the firms global strategic marketing plan. One functional issue is the market segmentation that should be chosen by the company. At this event the mass marketing via the internet can not be move yet since there are still some limitations at this moment. A limitation is that the public access to the internet is still limited. Prospects are declaring that, when correctly applied, the internet is quickly adopted by the target audience and grows rapidly. another(prenominal) limitation is that there is no programming per se to attract the separate surfer on the internet. However, the internet is well-suited for relatively homogeneous products that enjoy a broad appeal. Second, denote has been the most natural and perhaps best unquestionable use of the internet to date. The internet can be viewed as a mulitmedium, so it should be treated with the same principles as other advertising media. Promotion is a very important issue in this firm concept since with promotion brand recognition can be reached. set is a third issue that should be mentioned. Pricing on the internet at the manufacturer level makes it easier for the competition to accumulate relevant outlay data and modify its current marketing program. Even a sensitive strategy can be developed to compete for a large share of the market.