International Strategic Management Assignment Example | Topics and Well Written Essays - 3000 words

International Strategic Management - Assignment Example This study seeks to investigate about the strategic management of Etihad Airways, since the Great Depression of 2007. Studies have shown that there have hardly been any companies that could escape from consequences of the recession and aviation is regarded as one of the worst affected sectors. As a result, choosing Ethihad to evaluate their strategic management approach is justified. Therefore, before proceeding further, the study throws light on a brief description of the company. The analysis until now has revealed that the company had been quite successful in ventures that had been undertaken till date. The innovative partnerships of the company with most significant airlines of the world have created a long-term sustainability for the company. This assignment has discussed in details about strategies that had been undertaken by Etihad Airways during the difficult economic phase of global financial crisis that had crippled the world economy severely. This assignment has used various concepts of strategic management to understand business development of Etihad. It has been observed that even during the difficult economic phase, the company had achieved solid growth through strategic alliances with other Airlines, cost efficiency through fuel hedging, cutting down operational cost and promoting development in a sustainable manner. The outcome from following these strategies had resulted in strong financial growth.

Discrimination towards Asians Essay Example for Free

Discrimination towards Asians Essay The expansion of America was a realization within the political and financial elite that there is a need for America to create markets in foreign countries for the American goods. By the turn of the 1890s there was a lot of surplus in goods that we need to penetrate overseas markets to address under consumption and economic crisis. The United States was under the premise that the countries with the largest navies and military force would eventually inherit the earth (Zinn, 1942). Before the election of President William McKinley he said that the American people needs overseas market for the surplus products since the American soil and factories are producing more than what the American people needed. This surplus should be of the advantage of the country since it will bring commercial supremacy. This supremacy led to the expansionist view in politics and even in the naval forces. President Roosevelt created propaganda for expansion in the 1890s together with other political elites who share his expansionist standpoint. Roosevelt was perhaps the greatest expansionist of his time. He was up to penetrate Hawaii, Philippines and China. In 1898, 10% of American goods were sold in the foreign markets which amounted to billions of dollars. By the year 1895, the foreign investment of American Capitalists has reached billions of dollars especially in the steel industry. This further fanned the need for the American capitalists to create overseas markets and this made engaging in war an option. As in the case of Philippines, the conflict between the Spanish conquerors and the Filipino rebels paved way for the intervention of America in the guise of â€Å"generosity†. In 1899, the American government under the presidency of William McKinley sent troops to the Philippines to aide the Filipinos in fighting their war against the Spaniards. Mckinley states four reasons on why he decided to colonize the Philippines. The first was he can’t give the Philippines back to the Spaniards. Second is that he can’t give the Philippines to the French. Third is that he thinks that the Philippines is â€Å"unfit† to govern for themselves and the forth is that he has no choice but to â€Å"adopt† the Filipinos and â€Å"civilize† them (Zinn, 1942). By the term â€Å"civilized† and â€Å"unfit† he was under the notion that Filipinos are savages, uneducated, and unscrupulous. This only shows that even the president of a democratic country thinks lowly of a race that has endured 300 years of oppression and was courageous enough to ouster a government as strong as Spain. The country was under the Spanish rule for more than 300 hundred years and the Filipinos were craving for freedom. The Filipinos under the leadership of Emilio Aguinaldo were gaining much power at that time and some historians say that the Filipino people could have won the war without the American intervention. Since the Americans came on cue, just as the war was supposed to end, America took all the credit and branded themselves as heroes and liberator of the country. This scenario is similar to what the United States did to Cuba. When the Cuban rebels sought help from the United States, they sent American troops instead of financial resources (Zinn, 1942). When the Spanish colonizers where defeated, the US did not recognize the efforts of the rebels and took over Cuba. Before the US freed Cuba, they made sure that Platt amendment will be added to the constitution giving the US rights to intervene with the Cuban government. Some US bases where also retained and the Cuban market was remained opened to American exports. In the case of the Philippines, US intervention came in together with education, clothing, healthcare and other basic necessities that were deprived by the Spaniards. Since the Spaniards aimed to suppress education among Filipinos and keep them dependent to their regime, the â€Å"Education for everyone scheme† of the United States was a hit for most of the Filipinos. However the struggle continued for those who seek real independence (Grey, 2003). The expansionist point of view of Americans towards the Philippines was regarded as acts of robbery and oppression by a black soldier designated in the Philippines. It was a bloody war as news articles and journals of soldiers revealed that they shot Filipinos like â€Å"rabbits† including the women and children who were helpless (Zinn, 1942). Discrimination in the political system was also evident since only the Americans hold office and Filipinos where kept at the lower offices of the political structure. Similar to the faith of those non-whites, the Filipino people where discriminated even in today’s society. Due to economic reasons a great percentage of Filipinos are now working abroad as domestic workers. Blue collar jobs such as domestic helpers, construction workers, waiters and etc are the most common employment for Filipinos residing in the United States (Manalansan, 2003). Because of this, stereotypes where based upon the assumption that Filipinos are uneducated and are capable of doing only menial jobs. In fact, in a British dictionary the meaning of the word Filipina is â€Å"domestic helper†. This may be attributed to the fact that 90% of Filipinos working abroad are females. However, we fail to see is that a large percentage of these Filipino workers have a college degree and are in fact educated. Sociology dictates that since Filipinos have been subjected to three colonizers (Spanish, Americans and Japanese) they are by nature patient, enduring and industrious. Thus, doing menial jobs are sacrifices they are willing to make just to alleviate their families current economic status (Manalansan, 2003). Today, the Philippines is the worlds major exporter of manpower especially in health care. Filipino nurses and care givers pride themselves as pioneers in their craft and the country even hails them as the present day heroes. However, when they set foot on the foreign soil, that pride turns to discrimination. Though they are well capable and well trained in nursing, skin color often hinders them from being treated the same way as that of the white nurses. A quote from the TV show Desperate Housewives uttered by Teri Hatcher says: â€Å"Okay, before we go any further, can I check those diplomas because I just wanna make sure that theyre not from some med school in the Philippines. This only supports the fact that Filipinos are still caught under the stereotype that they are incapable and are discriminated upon (Salanga, 2007). In comparison to the African-Americans, Filipinos experience greater amount of discrimination due to the fact that they are smaller, second is the portrayal of the Philippines as a country of terrorists, third is that they are uneducated and forth is that most of them don’t speak good English. But unknown to most Americans is that there is a thriving business of call centers in the Philippines which started in 2000. When we dial customer service and ask for help for a certain product, we might be seeking advice from Filipinos that we discriminate against. The thing is we don’t even notice that they are Filipinos by the way they speak. They are proficient in English and are able to address of plights properly, hence, the notion that Filipinos are dumb serves as an irony. In call centers, we ask for help from Filipinos and not the other way around. At present the Call center industry in the Philippines captures 20% of the world market share in call centers and the Philippine government aims to get 50% of share by the year 2008 (Ortigas Online, 2007). Filipinos today face what sociologists call double jeopardy. Because Filipinos are discriminated, they have difficulty of finding good jobs. It is estimated that a majority of Filipinos in the United States today are still holding blue collar jobs though some of them have white collar jobs. Some have even made it big time in the United States just like the lead singer of the Pussy Cat Dolls who is a Filipino-American (Ezugwu, 2007). Though some have made it up in the economic ladder, Filipinos still comprise the majority in service sectors jobs in the United States. Their poverty reinforces their minority status. Thus, the so-called â€Å"ladder of discrimination† as what sociologists call is also reinforced. Filipinos have the difficulty of upgrading their status by economic means because of these stereotypes. Thus, white Americans always associate Filipinos with poverty, terrorism, violence and ignorance. This then hinders them from alleviating their status and making their chances at getting high paying jobs a lot slimmer as compared to the whites. However, when I check the web and type â€Å"Philippines† in the search box it is amazing how it differs from what the media is projecting. As a country the Philippines has wonderful places and beautiful culture. They are deeply rooted to their religion and values which make them generally warm and happy individuals (Tope, L. Nonan-Mercado, 2007). Their history with the Spaniards taught Filipinos how to be industrious and enduring as they were colonized by Spain for 300 years. These characteristics of Filipinos show in their approach to their work here in the United States. I think the fact that they are willing to occupy menial jobs that most Americans would shun is a manifestation that they are hardworking people. Perhaps it is this realization that led to further acceptance to the Filipino culture and the Filipino people. In the United States there are Filipino communities in every state (The Filipino, 2007) and a lot of Americans prefer to have Filipino wives saying that Filipinos make a loving wife and mother. The country also has a strong president as of pres time and aims to renew the image of the Philippines as a country filled with communists. President Gloria Macapagal Arroyo wasfeatured in the Times Magazine for the second time and was hailed as one of the most powerful women in Asia (Spaeth, 2001). Since she is very stern in her fight against terrorism the Philippines and the Filipinos are beginning to portray a wonderful picture in our minds. In addition to that, society has become more lenient as to the case of racism. Many citizens are now aware that skin color or race does not limit a person’s ability to do his job properly. Filipinos, much like the other minority groups should be given the chance to grow and show their abilities. The growing popularity of snit racism and equality has made some impact on the way Filipinos are treated, however it is not yet evident in most cases. Reference http://www.commondreams.org/scriptfiles/views03/1117-11.htm

Top Glove Corporation Berhad Expansion

Top Glove Corporation Berhad Expansion 1. INTRODUCTION Top Glove Corporation Berhad founded by the husband and wife team of Tan Sri Dr. Lim Wee-Chai, as a company chairman and Puan Sri Tong Siew Bee, executive director. Establish in Malaysia in 1991, Top Glove operated with only one factory with three second-hand production lines. Nowadays, it is known as the world largest rubber glove manufacturer. Top Glove embarked an impressive expansion plan with the following position: World Largest Rubber Glove Manufacturer Existing (As at December 2010) 1. Number of Factories 20 2. Number of Production Lines 379 3. Total pieces of Gloves Produced (per year) 33.75 billion 4. Number of Employees 10,900 5. Countries of Export 180 6. Number of Customers 900 Top Glove was listed on Bursa Saham Kuala Lumpurs second board in 2001 and has been successfully promoted to the Main Market of the Kuala Lumpur Stock Exchange on May 16, 2002. Top Glove has over 15 years of experience in production of latex examination gloves (HWANGDBS Vickers Research, 2008). It has also diversified overseas and set up four factories in Thailand and two in China, in addition to the 12 facilities it has in Malaysia (CIMB Research Report, 2007). 1.2 Companys Core Business Top Gloves nature activities are manufacturing and trading rubber gloves, synthetic gloves and surgical gloves which are mostly used in medical, industrial and food services industries. With an approximated 80% of their product is in the form of natural rubber gloves and the remaining 20% are synthetic gloves (CIMB Research Report, 2007). Top Glove acts as a one-stop glove centre by offering a full range of services, from manufacturing glove products to packaging, branding, sales as well as distribution of finished glove products through its three primary sales offices in Klang, Malaysia; Azusa, California and Duisburg, Germany (HWANGDBS Vickers Research, 2008). About 95% of the company sales are for the export market. 1.3 Financial Performance According to annual report 2009, Top Glove has successfully achieved the company growth by showing the increase in net profit for the financial year. The remarkable growth of 54% of net profit in the year 2009 as compare to the year 2008 showing that Top Glove fully utilizes the advantage of its listing as public company to generate growth that is beneficial to the shareholders. 2. SALES ANALYSIS 2.1 Sales Growth Rates Total sales or total revenue is the first line on any company income statement. This figure is the amount of money that company receives during the specific time of period. Total revenue is very important to turn in money into a profit. In the past 5 years (2005 2009), Top Glove has been profitable. The sales growth for its products showing the increase in revenue for the every financial year. Top Gloves Revenue for the past 5 years Year Total Revenue (RMmil) 2004 418.1 2005 641.8 2006 992.6 2007 1228.8 2008 1377.9 2009 1529.1 Source: Top Glove Annual Report 2010 The sales growth rates (%) from year to year will be calculate as below; current sales previous sales ________________________ x 100 Previous sales Year Sales Growth Rates (%) From year to year Sales Growth Rates (%) From year 2005 2004 2005 53.50 2006 54.66 54.66 2007 23.80 91.46 2008 12.13 114.69 2009 10.97 138.25 Exponential functions can be applied in growth processes. The most widely accepted method in academics to calculate total growth can be represented by the functions; y = a(1 + r)X which; a = initial amount before measuring growth r = growth rate (often a percent) x = number of time intervals that have passed The exponential function in computing growth rates for Top Gloves are presented as below: 1. Year: 2005 Growth rates (%): 53.50 (0.5350) Revenue amount before measuring growth (RM000): 418.1 Exponential Growth Functions: y = a(1+r)x y = 418.1(1+0.5350)1 y = 641.8 2. Year: 2006 Growth rates (%): 54.66 (0.5466) Revenue amount before measuring growth (RM000): 641.8 Exponential Growth Functions: y = a(1+r)x y = 641.8(1+0.5466)1 y = 992.6 3. Year: 2007 Growth rates (%): 23.80 (0.2380) Revenue amount before measuring growth (RM000): 992.6 Exponential Growth Functions: y = a(1+r)x y = 992.6(1+0.2380)1 y = 1228.8 4. Year: 2008 Growth rates (%): 12.13 (0.1213) Revenue amount before measuring growth (RM000): 1228.8 Exponential Growth Functions: y = a(1+r)x y = 1228.8(1+0.1213)1 y = 1377.9 5. Year: 2009 Growth rates (%): 10.97 (0.1097) Revenue amount before measuring growth (RM000): 1377.9 Exponential Growth Functions: y = a(1+r)x y = 1377.9(1+0.1097)1 y = 1529.1 2.2 Growth Rates Analysis 53.5% growth in 2005, Top Glove and the glove industry facing an exciting and challenging year when unexpected hike in the prices of crude oil and raw material. Top Gloves has managed to maintained company performance by continue its aggressive capacity expansion to capture a bigger share of the world glove market. 54.66% in 2006, the sting of increasing oil and fuel prices continues to vibrate throughout the glove and healthcare industry. These two industries feel the most pressure in deciding how to react in this situation. This is because production cost would be driven up by the increased oil and fuel prices which will impacts on the capability to deliver the products. Top Gloves still continues to stand in progressing by control over its operation costs and learned to manage the increase in the cost of oil and fuel prices. Each manufacturer can standoff these costs by their own way, however price increases are inevitable (Jeannie and Dana, 2006). By the year 2007, Top Glove achieved a remarkable revenue growth of 23.8% to RM1,228.8 million. The growth was principally due to the continued increased in customer base globally and a higher volume of sales attributed to the increased capacity so that the company succeeds to face on the increase in operating costs. In year 2008, the growth slows to 12.13% caused by global economy. It was tough for the glove producer to continue the business due to the tight margin and only glove manufacturers with sizable economies of scale can survive (Malaysian Rubber Board, 2008). Top Glove definitely cannot be escaped from this phenomenon. However, Top Glove had experienced to face the current world financial crisis and continues companys ability to grow over the years. Year 2009 shows that the slower growth rate goes to 10.97% achieved by Top Glove. The company started the year with aware about a strong global demand of gloves especially in healthcare industry stimulated by the global economic recovery. Furthermore, the H1N1 pandemic caused the demand of gloves contributed in abnormal return to all rubber glove manufacturers including Top Glove. Top Glove had adapted well in current economic environment by which its earning was boosted by higher sales and higher costs efficiency (OSK, 2010). 3. SALES TREND Sales trend analysis is a review of sales during a specified period of time. It is could be increase, decrease or remain unchanged. The purpose of sales trend analysis is to monitoring performance and to predict future performance. Top Gloves sales trend increased year by year. It is showed that the company very focused on their nature business and will struggle to maintain companys mission as a world class glove manufacturer by providing best quality product as well as to toughen their position as the worlds largest rubber glove manufacturer. Top Gloves sales trend illustrated with a graph below; Based on the graph above, it is showed that Top Glove sales trend growing over the years. The growth might be supported by the high demanded from their customer. The surge of demand for rubber gloves used for medical and protection purpose forced glove industry to raise the selling price. Similarly, Top Glove also raised its products selling price to equalize the higher production costs. However, the demand for rubber gloves remained and was in fast growing even though the selling price was high. For the 5 years, Top Glove continued achieved a remarkable profit. The global phenomena such as H1N1 and SARS pandemic, hike in the price of oil and raw material, weather, war or world financial crisis which result in boost in the demand of rubber glove. Additionally, increase in health awareness worldwide also increases the demand of rubber glove. Top Glove succeed to adapt all the difficult situation year by year by their good planning of manufacturing processes and providing a high quality of product. 4. CONCLUSION As a conclusion, Top Glove Corporation Berhad continued achieved a remarkable profit by increasing their revenue and sales growth rate from year to year. The companys show strong sales performance was endorsed to high demand for gloves especially form healthcare industry and emerging market which demand for gloves is expected to growing for a double digit every year. Even though there are more challenges to overcome, Top Glove positive to increase their remarkable revenue and sales growth rates for every year and believe to maintain its leadership in the global market by continue providing a top quality of product.

Writing with Rock with Blackberry Juice :: Teaching Writing Education Essays

Writing with Rock with Blackberry Juice I wanted to write in my own blood. I know where to find blood and I am familiar with its properties as a type of ink, thanks to one rather misguided seventh-grader. Unfortunately, the assignment forbade my first instinct and forced me to get a little more creative. Growing up, I was forced to pick berries with my parents every summer. All of my summer memories include stained, sticky fingers. The idea of using berries as ink was my next idea. Since berries grow in nature and not in my veins, they replaced blood as my ‘ink.’ My next task was to determine what I would use as a stylus. I didn’t think my dog would approve of me cutting his hair to fashion into a brush, so that idea was quickly discarded. While perusing my yard, I happened upon a stick. This small stick was a fortuitous find because each end of the stick could be used differently. One end was hard and even, so I could use it as a sort of chisel on soft material, or a stationary brush on hard material. The other end of the stick was a bit jagged and soft. This end would be like a painter’s brush on hard material, and virtually useless on soft material. Two of the three supplies I had in hand; the most challenging lay ahead of me. The produce section at my local Kroger provided some nice blackberries for ink, but I wasn’t getting much inspiration in the form of a writing surface. Lettuce? Too thin and flimsy. Corn husks? Same problem. Bananas? I felt that using a banana peel was worth a shot. If anything, I would have a nice, healthy snack while working. The area of my backyard that produced the stick stylus also produced two options for a writing surface: a rock and some bark. I choose the bark because it is a tree-product like the paper that holds this explanation.

Large Pizza, Extra Cheese, Extra Norovirus

You can’t stand it. You open the door and generously greet the beauty you’ve been waiting a whole hour for. Your taste buds are teasing you. Craving the molten melted cheese topped with every one of your favorite meats and vegetables. It shines like it’s just been on a treadmill for 3 hours before landing right in your hands, in a perfectly folded box. The ten dollar and fifty cent beauty is all yours, and it’s calling your name. Nothing can go wrong, until it hits you.The mixture of vomiting, nausea, diarrhea, and a fever, all because you thought you could trust what was hand delivered to your doorstep. Instead of getting what was paid for, you’ve gotten a big pizza pie full of Noroviruses. On March 3rd, 2008, A locally owned pizza place in Overland Park, Kansas named â€Å"Pizza Shoppe† was in the middle of a huge controversy. While business hours on this day, 10 cases of a foodborne illness was reported. In response, an outbreak investigat ion was initiated by the Johnson County Health Department and the Kansas Department of Health.One of those 10 cases was one of their own employees. 10 customers reported symptoms of nausea, diarrhea, and vomiting about 2 to 3 hours after eating lunch at the restaurant. The employees of the day were sent to answer a thorough questionnaire about the information on individual illness history, food consumption history and hours worked during the 7-day time period. The results came back positive. All of the specimens that were taken from the sick people came back positive with a food borne illness called Norovirus Gastroenteritis.So where did it come from? What caused it to be such a violent outbreak? An inspection was carried out by the Kansas Department of Health on March 4th, 2008. After an initial walkthrough of the business, the biggest culprits were two dented cans of pizza sauce that are used to make the pizzas every day, no â€Å"use by† dates on any food items, and employ ee bare hand contact with ready to eat foods and toppings. The biggest culprit of all would have had to be bare hand contact with the foods and the employees.Since one of the employees reported symptoms of Norovirus Gastroenteritis as well, this might of single handedly caused the ten others to get sick as well. A sure sign of a physical contamination, at its finest. A norovirus is a type of virus that can be caused by tainted water, or human fecal matter. The symptoms to this virus include: nausea, vomiting, diarrhea, and abdominal pains. Although, this virus cannot multiply in food, it can be carried into the food by bad food handling habits.It can be easily prevented through sanitary food safety precautions that can be used when training employees, to reduce an outbreak from happening. There is no specific medicine to treat people with a norovirus illness. Norovirus infection cannot be treated with antibiotics because it is a viral infection instead of a bacterial one. If you hav e norovirus illness, you should drink plenty of liquids to replace fluid lost from throwing up and diarrhea symptoms. This will help prevent dehydration.Consequentially, the restaurant obtained 3 health violations and was forced to change their vendor. This also caused the media to report on the restaurant negatively, and in turn, caused the restaurant business for many months following the outbreak. Thankfully nobody died but necessary sanitation precautions for employees were put into effect to ease the possibility of a future outbreak. So next time your order a pizza, take a good look into the cheese glimmering back at you. Every deliciously cheesy piece could be your last.

Network Key Terms Essay

The Internet- The global network formed by interconnecting most of the networks on the planet, with each home and company network connecting to an Internet service provider (ISP), which in turn connects to other ISPs. Internet edge- The part of the Internet between an ISP and the ISP customer, whether the customer is a company or organization with a large private TCP/IP network, or whether the customer is a single individual. point of presence- A term used by service providers, particularly for WAN or Internet service providers instead of traditional telcos, that refers to the building where the provider keeps its equipment. Access links that connect the customer device to the WAN service physically connect into the POP. Internet core- The part of the Internet created through network links between ISPs that creates the ability of the ISPs to send IP packets to the customers of the ISPs that connect to the core. Internet access- A broad term for the many technologies that can be used to connect to an ISP so that the device or network can send packets between itself and the ISP. analog modem- A device at the customer and ISP end of an analog circuit, created when one modem calls the phone number of the other modem, with the two modems sending data using the analog circuit. DSL- Digital subscriber line. A type of Internet access service in which the data flows over the local loop cable from the home to the telco central office, where a DSLAM uses FDM technology to split out the data and send it to a router, and split out the voice frequencies and send them to a traditional voice switch. cable Internet- A term referring to Internet access services provided by a cable company, using many components, including a cable modem, coaxial cable, and a CMTS at the cable company head end. default route- In a router, a concept in which the router has a special route, the default route, so that when a rout er tries to route a packet, but the packet’s destination does not match any other route, the router routes the packet based on the default route. host name- A name made up of alphabetic, numeric, and some special characters, used to identify a specific IP host. Host names that follow the convention for domain names in the DNS system use a hierarchical design, with periods  separating parts of the name. Domain Name System- The name of both a protocol and the system of actual DNS servers that exist in the world. In practice, DNS provides a way for the world to distribute the list of matching host name/IP address pair information, letting each company maintain its own naming information, but allowing the entire world to discover the IP address used by a particular host name, dynamically, using DNS protocols, so that any client can refer to a destination by name and send IP packets to that host. Subdomain- With DNS naming terminology, this term refers to a part of a host name (or domain name).That smaller part can be the part that a company registers through IANA or some authorized agency to identify all hosts inside that company. IPv4 address exhaustion- A term referring to the very real problem in the worldwide Internet, which first presented itself in the late 1980s, in which the world appeared to be running out of the available IPv4 address space. classless interdomain routing (CIDR)- One of the short-term solutions to the IPv4 address exhaustion problem that actually helped solve the problem for a much longer time frame.CIDR allows more flexibility in how many addresses IANA assigns to a company, and it helps reduce Internet routing table sizes through route aggregation. Network Address Translation (NAT)- One of the short-term solutions to the IPv4 address exhaustion problem that actually helped solve the problem for a much longer time frame. NAT reduces the number of public IP addresses needed by one ISP customer by using one public IP address for the traffic from many real client hosts. Acronyms: BGP- Border Gateway Protocol CATV- Cable TV CIDR- Classes Interdomain Routing CMTS- Cable Modem Terminating System DSL- Digital Subscriber Line DSLAM- DSL Access Multiplexer FTTC- Fiber to the Curb HFC- Hybrid Fiber Coaxial IANA- Internet Assigned Numbers Authority IPS- Intrusion Prevention Systems ISP- Internet Service Provider NAT- Network Address Translation POP- Point of Presence RIR- Regional Internet Registries RJ-11- Registered Jack 11 SOHO- Small Office/Home Office

Retaining Top Performers During Change

According to Judith Ross, â€Å"coping with change is a permanent part of the manager’s job†. Since this is an established fact, one would expect that manager would strive at retaining the top performers – those that have been instrumental to the growth of the company before the period of change. However, it would be shocking to note that often times than not, these top performers are not retained. The question here is why do managers fail to retain these strategic employees?Generally, one thing that happens when there is a change in the organization, the leaders or managers are often â€Å"too busy† handling matters that concern the paper work. Thus, they rarely communicate the essential information these top performers who in turn make different interpretations to what they are seeing. In periods of change, the managers are under pressure and they seem to worry more on the structure rather than those employees that made the structure.Therefore, Top perfo rmers are left to navigate their way through the happenings in the company and because these set of employees are passionate about their careers; they are forced to look elsewhere because they see no future, assurance in the restructuring. Furthermore, when managers do not communicate effectively to their employees, especially those top performers, there are unintended consequences. From my experience from the paper, I discovered that in times of change, when managers do not communicate the specifics to their employees, they are forced to imagine the worst that can happen and decide on this.These consequences should be a source of concern to organizations because these top performers are the backbone of the organization. Personally, if I were the manager in my organization, whenever there is change, the first people I would do is to sell the change to my top performers. I would explain the why, the how, and the specifics. I would immediately involve them in the change. Reference: Ro ss, J. (2006). Retaining top performers during change. Harvard Business Review.